How should be the Title of your web page?

Today I am going to let you know the most important thing in the best practices of Search Engine Optimization. When Google crawls the data, at that time Google first searches the title of your web page which is present in Meta Tag of your page. Remember one thing whenever the query comes at search engine it searches the title. I would say it will be the brainstorming for you and for that we have to give some time and stress on your brain to make the proper title of your web page.

Now, we will see that how to make a title which will be reflected on your page as a face of your website.
Choose the main keywords according to your page and make awesome combination of those words which will make one meaningful statement.

Take 4 to 5 keywords and arranged them in such a way that they will give some meaningful idea about your business with your location from which you are expecting the business.

For example,
My webpage contains the information about SEO, SEM, SMO consultancy and services in Pune then I will make something like this

Best SEO, SMO, SEM Consultants and Services in Pune

Title should be below or equal to 65 characters because Google can’t read characters more then 65. Always use unique title for each web page. Don’t keep same title for entire website. It doesn’t make any kind of sense for the best practices of Search Engine Optimization.

Keyword Density

In my previous article we have seen what is Keyword? Now we will see what is keyword density?

Keyword density is the percentage of number of times keyword appeared on the page as compared to total number of word count on that page.

Standard rate of percentage is 3 to 4 %. If you use keyword density for more that 3 to 4 percent of then Google will consider it as a keyword spamming.

If your article is of 300 words then your keyword appearance should not be more than 25 times. 

What is Keyword?

Keywords are the words related to the subject, which you are searching for. When you type any word in search engine at that time search engine crawl the data and displays the quality results.

T o put the keywords in Meta tag we have to analyze the business first.  According to the business and targeted audience we have to do research on how the keywords will be arranged. While doing keyword research some things should be taken under consideration like business type, targeted audience and also location.

Keywords are of two type Long tail keywords and Short tail keywords. 

When your targeted audience is from a particular region then you have to put keywords with that specific area.

e.g. Travel and Tour conductors in India, Travel and Tour conductors in Pune, etc.

Steps for finding keywords :-

1. Make a list of keywords
2. Put those keywords in Goggle keyword tool, it will show the global and monthly search for that keywords.
3. Mostly use Medium and low search result.
4. Keyword toll will show you another list which will be very helpful to you. Also choose the keyword from that list.
5. When you find all the keywords then divide those keywords according to the web pages.
6. e.g. Some keywords for home page, some keywords for about us, some keywords for services, etc. 
7. Put those keywords in to Meta tag in sours code. 

Tips :-

• First later should be Capital
• Don’t forget to specify area
• Each page contains max 10 to 12 keywords

Google also determines the short cuts as a keywords. Like for Search Engine Optimization it will take SEO.

How does search engine work?

 Search Engines are designed programs to search information on the web. When you type any word in search engine that is called keyword or query, at that time search engine finds the information related to that keyword and displays on the web. There is an algorithm behind this program to search on the web.

When you type the keyword then engine start gathering the information according to that query and this algorithm is going changing after some days.

In case of Google, when the algorithm gets changed then people says that Goggle Panda gets changed. The idea behind this, Google has one engineer “Navneet Panda” from India, who had made the first algorithm for Google that’s why people often says Panda gets updated.

The idea behind updating the algorithm is for spamming, black hat SEO, un legal practices of SEO, etc. If people got the idea about that formula then there is no use of this program. Anyone can make their website according to that formula and Goggle wont this. Because Goggle wants to give quality results to their researchers and for that they keep changing their algorithm.

After entering query in search engine Goggle shows indexed pages or it searches for updates. When you submit your site to Google, it indexed your page and saves a copy of that page on the server. When query enters Goggle goes to indexed page of your website. It searches the updates on your page and if the page doesn’t have any updates then it goes for another page.

Good Evening Friends!

First of all Congratulations. You are interested in SEO. My name is Anant Garde and I would like to give you my knowledge to you which will be helpful to you.

We will see all the topics related to SEO, because most of the people don't know what are the search engines and how they works?

SEO :- Search Engine Optimization in short SEO is a long term process to get high ranking in search engines.

 What is Search Engines?

        When you want to search something on the internet then what you are doing? You just go to Google and type the words related to the topic which you are looking for. Then Google displays the results on webpages.

At that time Google using some algorithms to get quality results for you.

Google, Yahoo, Being are the search engines. They search quality results and displays on the webpage for you.

In short Search Engines are the programs designed to search information on the internet.

In my next article we will see how the search engines works?

Good Night!